10 Ways To Improve Your Website Or Blogs SEO In 2018 And Beyond is the latest way to get your site to rank on Google using the power of Search Engine Optimization. The Search Engine Optimization (SEO) is an amazing phenomenon that can be explained very simply with the following words by a learned man named Lao Tzu, he said: “Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be a reality. Let things flow naturally forward in whatever way they like.” SEO is the life of any website, it is the nature that brings success to your online marketing efforts.
In this article, you will learn 10 ways to improve your website or blogs SEO in 2018 and beyond. Here, you will learn about some search engine tactics which you have known before and some which are new to you but has proven to work for Google’s present algorithm.
Here Are The 10 Ways To Improve Your Website Or Blogs SEO In 2018 And Beyond
1) Good Keywords Structure
The latest update in Google algorithm is not actually entirely new but a total revamping of the search engine algorithm. Therefore, this means that the algorithm is targeted nowadays towards the use of keywords in a content—keyword title, keyword meta tagging, keyword density, keyword in URLs, etc. all this remains to be effective. The difference noticed here is that this is more inclined towards “the topic,” the article must include some other keywords which are related to the idea or topic. This new trend is called by Google as concept grouping.
In as much as keyword use is back, that does not mean you will overuse them. Google still frown at keyword stuffing and regard it as a crime. Therefore, refrain from overusing them.
2) Article is King
This point is one of the most important points in this blog post, 10 ways to improve your website or blogs seo in 2018 and beyond. Article writing has been the reason behind every website visitor and proven way to get repeated traffic. It is still the same and the trend will remain relevant for a very long time. Now, article writing has taken a new dimension. In the years past, for you to rank high on search engines, you need to write a minimum of 250 words. Then later it went to 500. Now, you need at least 1,500 words article to rank high on search engines.
Don’t get it twisted, the article must be meaningful and not just a word count. By being meaningful, I mean Google wants it to be comprehensible, thought-worthy and grammatically correct.
3) Content Must Be Persuasive Or Actionable
As mentioned in the point above, “article is king” again. However, there are more ingredients that make the article to be seen as a king. The article must be longer, the content must be fresh and uniquely written. This event brings more traffic when the topic is entirely new and had not been written about before. If you have such content, you will witness an increase in traffic and audience who will come back again in search of more fresh contents.
4) Visitors Engagement
Reduce your bounce rate or the speed at which your visitors leave your site. In order to achieve this, you have to write good contents. If the articles on your site are interesting, your visitors will spend more time reading them thereby increasing their engagement. When you have interesting contents, the rate at which visitors leave your site will be greatly reduced and that leads to a high site engagement which ultimately leads to rising in your site rank on the search engines.
Do you offer adverts on your website? How frequently do you use them? Where do you place them? Having adverts on your site is not a problem on its own. This cannot lead to any problem with google. However, you can have a problem with google when you have a lot of adverts on your site and they are placed inappropriately everywhere. Google will penalize you for this.
6) Readable Page URLs
If you desire to post URLs in your content, you are free to do so. However, it is best to keep them readable. If you do so, search engines will be to backlink your page to other sites easily. In Google and other search engines, readable URLs will give a better chance to have a good click-through compared when it is short or unformatted.
7) Your Page Loading Speed
This is one aspect that cannot be ignored. Many will look at it as if it’s irrelevant, but when your page load with speed, your visitors will have no reason to close your page. If your page loads fast, your visitors will be there until he finishes reading the content of your page. This is good for you as it increases your bounce rate.
8) Website Crawling
Of all the points listed above, this one is the most important. If you want your website to appear in Google searches or other search engine searches, then your site must be crawled. It is when it has been crawled that it can appear in all those search engines. So at all times, you must ensure that your site is “crawlable.” In doing so, you must have the right meta tags: follow tags, index, no index, etc. which depends on the page you want to crawl it.
9) Organized Data
The primary reason why visitors comes to your site is to get valuable information. If your information is very organized data, your webpage will present qualitative information to both visitors and search engines. Hence, there is a great probability that visitors will come to your site. So you must strategize first how to persuade them to choose your site over the others. That is the process of data organization.
10) Stay On Whitehat Only
Please note that these 10 new SEO strategies for this year are not limited to this. There are so many other things you can do to rank your website in search engines like Google, Yahoo, and Bing.
Closing The 10 Ways To Improve Your Website Or Blogs SEO In 2018 And Beyond
In closing the list of the10 ways to improve your website or blogs seo in 2018 and beyond, I will like to appeal to you here to please restrict yourself purely to whiteheart seo. Dont ever be tempted to go Blackhat, Google is not a fool as you tyhink.